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Our Tokyo office had the opportunity to host the latest edition of Apps Café, a meet up for developers to network and share ideas on to target 3 different markets that are relevant to them. The theme for this edition of Apps Café was: Tips to enter three expanding market: US, China and Europe – Explained by the people in charge of each market.

36 developers participated on March 10 where Elvin Zoet our Japan Country Manager & Masaki Matsuda our Editor in Chief gave a brief intro and left the stage for the panelists: Santiago Arano VP Innovation & CEO North America, Alexander Schwarz VP Business & Corporate Development, Jaime Jimenez SVP B2B and Minoru Yanai Ad innovation Inc. New Business Development DEPT. Apps Groun Group Manager, who gave the assistants several tips and on how to expand their business to these key markets.

The session ended with an interesting discussion and Q&A and a networking party to get to know each other and exchange ideas. Stay tuned for more information on all the ways Softonic continues to become the link between software developers and key markets around the world.  ;)

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We have great news for the Latin America region. Softonic is opening its first office in Mexico City! This will become the company’s central hub for all its commercial operations in Latin America.  The rapid growth of the market and the more than 30 million monthly users are a great platform for the company’s international expansion.

Tomas Diago, Founder & CEO of Softonic made the announcement during the Mobile World Congress. This brand new office (opening during spring) will allow Softonic deliver a closer relationship with clients and partners in the region.

This is the second commercial office that Softonic opens in less than a year. In June 2013, we inaugurated our New York office to strengthen business relationships with US companies. According to Tomas Diago’s statement: “This new office, Softonic’s seventh in the world, will become a business growth opportunity for advertisers and software developers in the region and it will reinforce our global presence.”

Barcelona will once again host the Mobile World Congress and Softonic will be there to cover the latest and greatest news straight from the source. This years is also special for us since we are an Official Partner for the 4 Years From Now (4YFN) Event.

The 4YFN event is a platform to help entrepreneurs build mobile ideas and startups created by the Mobile World Capital Barcelona. It will be held at Fira de Montjuïc and we invite you to visit us at the Softonic Dome where you will be able to discover great new things we have prepared and attend workshops.

Another integral part of the 4YFN is the Imagine Express 2014 that puts together 36 professionals from different areas on a 4 day train tour Barcelona-Paris-London-Barcelona where they will have to create and sell and idea for a breakthrough app.

We will also have a stand at the Mobile World Centre in Plaça Catalunya during MWC14 and the week after to offer you a hands on experience of our latest app for smartphones & tablets, both iOS and Android.

As you see, we have a lot planned for the biggest event in the Mobile Industry. Join us at by following #MWCSOFTONIC on Twitter and Facebook and come see us at our scheduled events during the week of February 24 - 28:

Monday 24

12:00 – 12:30

Agora stage, Fira de Montjuïc, Hall M8

Tomás Diago our Founder & CEO will deliver an Inspirational Speech about entrepreneurship to the assistants of 4YFN.

Tuesday 25

17:00 - 17.30

Mobile World Capital Stand

Eduard Samà (Product Manager) will be a part of the panel discussion that will focus on mEducation & mSchools.

Wednesday 26

12:00 - 12:45

Fira de Barcelona Montjuïc, Hall M8

Tomás Diago will participate in the panel: Start up Spain: breaking myths

Thursday 27

11:45

Mobile World Center - Plaça Catalunya

Softonic will be handing out the awards for the Imagine Express winners.

Friday 28

12:45 - 13:00

Design Hub Barcelona

Softonic will give a closing speech at the Imagine Express final event. You can get your tickets for this event here.



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We know you use software and apps to help you out with what you do every day. Finding a cool restaurant to dine with your friends, what’s the weather going to be like tomorrow or even read about the latest news.

In order to help you discover great new software and apps to do this and much more, today we are launching our brand new app for smartphones and tablets, both iOS and Android. Now you will be able to access all our great news, features, tutorials, how to’s and videos, anytime, anywhere.  ;)

Head over to the App Store or Google Play to install the new Softonic App today!

Hope you enjoy using it as much as we enjoyed creating it!

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Softonic is undergoing a change of corporate strategy that will help us continue to offer you the largest guide to software and apps. We have big plans for the year ahead that will help us drive further innovation to continue to build great products.

For this reason our web search division will cease to operate in order to focus its resources on other business lines. This means we will no longer distribute Softonic branded toolbars and Softonic branded search offers. If you are currently using any of our search branded products, don’t worry, you will still be able to use them.

New things are coming your way this year, so be prepared to discover and enjoy great software and apps.

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Today we are releasing our Software Trends report, which provides an overview of the global trends in software, based on the preferences of our users around the world. This report also covers the hottest news topics of the industry from the second semester of 2013.

The more than 1 billion downloads registered from Softonic during the last six months of 2013 are clear statement that the demand for software and apps is at an all-time high. This report contains the information on what users around the world download the most.

The report also includes a section with newsworthy topics from the sector. Inside the report you’ll find all about how Blackberry Messenger finally arrived for iOS and Android, the huge hype for GTA V, the Adobe privacy hack, and what Google is doing about YouTube comments.

Find out more directly on our Software Trends report? Click here.

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We are proud to announce that we are the  No. 1 European company in global online audience and No. 34 worldwide, according to the latest data from digital measurement leader ComScore, Inc. Over the last months, our growth both in Europe and worldwide has continued to increase; as recently as October, 2013, we were ranked as the No. 2 European company and No. 36 worldwide.

Our Founder and President Tomás Diago stated: “We are pleased with both positions as they show strong growth globally. We believe Softonic is in a good position for further growth, especially in the U.S., and we are very optimistic about the future as we continue to offer the most comprehensive software selection to our users, adapting ourselves to their changing needs and current trends in the sector.”

In November, we announced that we exceeded 6 million daily software downloads worldwide – an increase of 1 million in about six months – representing more than128 million unique users each month. Almost 30 percent of these downloads came from the version of Softonic for mobile, which has seen increased traffic due to the rise of Internet navigation from mobile devices.

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The prestigious European Business Awards organization has announced the names of the companies that have been awarded with the Ruban d’Honneur for the 2013-2014 edition.

This award positions Softonic within the 100 most successful European companies, and boosts the company into the final stage of the European Business Awards, competing in The Employer of the Year Award category.

The European Business Awards consist of three stages that each company needs to overcome progressively. On the first stage, the National Champions are selected. On the second stage the Ruban d’Honneur is awarded and the third and final stage consists of a one to one session with a panel of juries who decide which company wins the award on each category.

It’s not the first time Softonic is present at the final stage of these prestigious awards. On November 2010 the company was awarded as the Best European Company with a turnover of less than 60 million euros.

The winners of the 2013-2014 European Business Awards will be announced on May 27, during a gala in Athens.

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Today a new edition of Le Web, the biggest event for web entrepreneurs in Europe, kicks-off in Paris. Le Web will bring together 3,500 participants from more than 80 countries and features start-ups and leading Communication and Information Technology companies, alongside investors and journalists, who will focus on the big opportunities for growth and development in the internet industry. The event will also offer an interesting program of conferences and activities during two busy days.

One of these activities, sponsored by Softonic, will take place at the ICEX stand (España Exportación e Inversiones) on December 10th at 12.30, following a presentation by the famous Catalan chef Ferran Adrià. During the event, the Spanish start-ups on show at Le Web 2013 will be presented.

Softonic is committed to helping emerging businesses in the sector, and we always offer our support and experience to those entrepreneurs who start small, but dream big;  just as we once did 16 years ago, before growing into the world’s most comprehensive software guide.

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Softonic always strives to think global but act local and for that reason we’ve joined the second annual Tech Gives Back campaign. We are part of a coalition of Bay Area startups working together to gather food, clothing, and cash donations for a group of nonprofit partners including Goodwill of San Francisco, San Mateo and San Francisco and Marin Food Banks.

To give our support to this charitable cause, we’ll be collecting gently used clothing and packaged food donations in our office. This is our way to give back to the communities in which we live and work.

You can follow the buzz via the hashtag #techgivesback on Social Media. We hope we can collect a great amount of clothes and food to make Tech Gives Back ’13 a true success! :)

If you want more information check these out:

Facebook: https://www.facebook.com/techgivesbackSF

Twitter: https://twitter.com/SFTechGivesBack

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